Benefits of Video-Ad vs Print-Ad

Hi friends, In our last blog, we have talked about “Uniqueness” or special characteristics on which we should focus while advertise our product or service. In this article, we will see benefits of one ad format that is “Video-Ad”. A Video-Ad is promoting product or service or branding by demonstration its usage, characteristics, applications, importance, benefits, attraction, promotion, introduction etc. via showing a video clip with attractive audio and video visuals. It’s very simple in understanding that print advertisement can’t show or demonstrate the true sense of product with the appeal compared to Video-Ad, cause print ad doesn’t have multiple frames, audio, motion visual effects, usage demonstration, benefit demonstration with real people usage and testimonials.

All of us know TV and TV-Commercials, okay? that’s the main stream advertising which we can say Video advertisement or Video-Ad. Now the viewers and population of Video-Ad is far more vast than compared to print advertisement (newspaper, magazine, flex banners, hoardings, pamphlets, books etc.) cause the print ad circulation is done by physical distribution, while TV’s Video-Ads are aired to thousands of villages, cities and areas via TV broadcasting. So wherever TV can show programs or any content, publisher can display/show their product/branding ads via TV. Similarly in current changing time, the technology is moving so fast and Internet usage is increasing so fast that almost every area of our country have covered by internet via devices like computers, laptops, smart TV, mobile, tablets, kiosk, gadgets etc. So Internet is almost same spread compared to TV or satellite TV. Now come to our format, publisher and companies have now a STRONG and ACTIVE alternative of TV for publishing the Video-Ads with comparatively very low budget.

“With the popularity of video sites like YouTube, Vimeo, Vine, and now Instagram video content is exploding on the internet. Every month, 4 billion videos are streamed in the US by 75 million people. That's 1/4th of the entire U.S. population! It's no wonder that, according to Uberflip, 87% of marketers use video in their content marketing efforts, while only 66% use blogs, and 44% use articles and/or photo galleries. Currently YouTube is king of the jungle, with 2 billion videos streamed each year. This makes sense given that YouTube is the second-largest online search engine online, only behind its parent company Google! Video ad spend is also growing fast. In fact, by 2015 $6.3 billion dollars will be spent on video ads.” – Source: Uberflip & http://dashburst.com/video/state-of-video-in-2013/

Focus your Uniqueness in Advertising

Hi..Friends, You all must be fine and have enjoyed Diwali celebrations! In our last post, we talked about how to convert unsuccessful campaign to Successful ad campaign. We have seen some key areas where need to recheck when one need to start campaign. Beside these area, the key factor one should use wisely is brand’s “Uniqueness” in their promotion and marketing. What’s that"? It’s sometime inherent capability over other competitors that differentiate it in crowd. Most of people want to be Unique and look like Unique in their society. A male or female, young or old age, teacher or doctor, any group you may select or consider, everybody want to get appearance in crowd and that desire is part of their personality from centuries. That inherent desire leads to search similar Uniqueness in product or brand the buy to make them feel they are different and somewhat superior in common crowd. That part, if focused beautifully, plays some major role in building brand value as well as increase sales return.

Convert your unsuccessful campaign to Successful one!

Look, first don’t aim your efforts for anything less than success. But by any means if your campaign is not successful as per market expectations or requirement for the product marketing, then it’s advisable to admit that one need to explore some scope of improvement for the campaign. Here we will see how to explore scope of improvement. The foremost and key parameter to judge success is “measured results”. After some period of time if the results are not improving; considering other parameters are normally behaving; then it’s time to recheck campaign. Key areas to re-focus are 1. Timing, 2. Appealing audience, 3. Visual acceptance, 4. Social relation with audience, 5. Platform of ad campaign, 6. Fulfilling consumers’ desire, 7. Uniqueness, 8. Competitive attribute demonstration, 9. Influence factors for targeting audience, 10. Benefits or product quality appeal. If anyone is weaker or not considered seriously in campaign then it might chance to re-focus before re-campaign. Nowadays there is “Pattern ad” campaign is more famous. This is nothing new but campaign your product with historic successful ad campaign pattern with new visuals and demonstration, using last successful ad theme.

“Referral” phenomena consideration in Advertising

You must be aware and very well taken what means “Referral”. It’s one type of direct endorsement for the product by someone we know or by someone we like to “follow”! If anyone need to promote product to the Youth, then keep in mind what they tend to follow. Of course they are more friendly in behavior, more allow stack of others when they behave in “Group” or “Circle”. Even “Youth icon” plays major attraction and they like to follow what their icon follows. This is like “Status check” and common behavior which called “Well Versed” with current affairs. This is used in daily routine product or where product has more competition in the market. Generally it’s not case with “Niche” product where following not important, but passion of “want to be a Early bird”.

Formated Consumer Desires and Non-Formated Consumer Desires

In last blog we talked about desires and mind set when some desires are generated in consumers' mind. There many types of desires for product or service related, having, using, buying, to gift, to get gift etc. Here in simple words I wil tell them in two types "Formated desires" and "Non-Formated desires". Now you would ask again how to differenciate? Look, when something is planned and some timeline attached (with budget or without budget) then we can tell those desires as Formated desires. Because there is a pattern (similar pattern in other consumers or common consumer groups). This desires are connected to some moments of life, occassion, events like that. Now look other side where some demands are due to special inner force (ego, prestige, promise, publicity, commitment etc) related to personality and unique behaviour. These desires are not common in general and are not attached to any fixed timeline or season. These are Non-formated desires.

Timing of Advertising is Equally Important as the Message !

Hello Friend, You probably question first what is timing in advertising? It's simple the moment when most probable chance of rising question in the mind of your consumer about the requirement of product or service usage. We have already discussed that the consumer or user have always some non-answered questions in his mind and based on that he is likely attract or attach to your product or serviced based on his satisfaction on answered from your product or service. Now how to know when he is seeking answers? This is million dollar question indeed! The most nearest probability is again linked with his social or psychological need. Whenever need comes he will start searching answer for satisfying the need by product or service at most affordable price to him. This moment may be his birthday, famous celebration, good occasion, festival season, vacation, achievement,spiritual or religious occasion or like that. At this moment of time the mind of the user is most likely in the state of searching like search engine to fulfill his 'formated' or 'non-formated' desires. In next some post we will see what are formated and non-formated desires and his mindset when buy requirement is generated withing his mind. This time is the time when most company should focus on advertising to establish rank top rank as a 'opportunity of deliverable' in consumer's mind.

Most reliable approach of engagement is "by Feedback"

Hi Friend, Nice to see you this week too!. In last post we have seen how to utilize some new methods to increase or establish engagement with our existing/potential customers. Here in this post I am giving little more emphasize on "Feedback" directly from your "Customers". Yes we are in the world that many agencies are there to give us survey, many reports and publications are readily available to make strengthen our approach. But in all these stuffs I am giving more score to direct input from your customers. Yes, that is the tablet which have direct effect on your marketing and promotion efforts. It's your customer who will going to use ultimately your stuffs which are developed from various inputs. If he is not satisfactory giving opinion or usage feedback then your communication is not well in 360 degree feedback. And your have to go deep to workout many ways to get direct responses, comments, suggestions, complaints, improvement dialogues to make new draft guidelines. Go and get maximum feedback before final evaluation of your product or service.  

Add cutting edge to your efforts...

We have talked about more engagement socially with customer in my last post. Now question is how? There was a time when these things were taking time in days, but not now. Here we are now living in technically more advanced age, there are many tools available to get engaged more professionally, cost effectively and speedily. Thanks to emails, social media tools, sharing circles, TV and many more. All tools lead us to make strong relationship with customers. As much as you get aware and use, everything can be learned by self. People are more informative and socially connected than history. So start, use it, be connected with your customer and more engage. In my blog also recently I have added some features for your usage and understanding like "Follow by mail", "Join thin site", "Invite friends", "Related news", "Search on site", interconnecting social tools.

Socially Engage - a new approach !

Yes friend, you got it right. Socially engage with customers by all means. Promote your products in every social occasion of the customer. Communicate the message that your product or service is as important as the event and especially adding more joy in the event. Then customer expect little bit more, and that is the ”Social Customization” of your product. Also on every occassion, event or celebration you should communicate before and after about how your product will add a new dimension of happiness in the occassion. Message, email, verbal, audio video, Print media are the channels of communication

Engage with your customers ”Socially” ...

Hi Friends, As you have seen in previous post, and must have watch video, we often see Customer need a product and he cant generate demand or ask fluently. Many times customer asks different things and buy dofferent things. That 'Gap' the seller misses or coudn't recognize. Here point is how we know that gap and how we can influence him to fulfill the gap with promoting and 'Explaining' our

How to ENGAGE with your "CUSTOMERS"..

Engage means to keep in touch in friendly manner with your customer! When your customer is unknown to you or NEW to you, you (your brand, company or sales person, ad whichever represents) are also unknown or NEW to him. In such case based on common human behavior "He" or "She" may not be likely attract to your brand at first glance or initial approach. Hence initial welcome or initial branding of your service or image is far more important than selling product to him. Many ways to engage with your customer by all sorts of communications (verbal,email,social etc.). Here is a example showing similar approach to make your image in customer's mind and engage with you in early stage (before buying). Source northpointts: http://youtu.be/1fKJZ0Vhvds  To make effective engaging with customer we will discuss some other ways in coming blogs. Keep reading!!

Read and view examples on our blog !

Hi friend, how is your business doing? Must be better! So far you must have read here about how to read custommers' demand, their thinking and our aim. Now onwards read with video post, picture post and audio post to understand better the concept and learning. I will try to provide video here with original source/reference (in case of it's available to me) without editing original content. Our aim to read/watch/learn successful examples here at one place. So keep reading and enriching your mind to attract more customer, more business. Have a good day!

Make them happy, may force come from their inside...

As I told earlier buyer will always listen which he likes not you want to speak about. So here point is tell something which make him listen your point and make him happy after knowing something. The average salesman sometime directly or indirectly forcing the buyer to accept the things or accept to make buy with some influence other than his inner desire to accept. So this time it may be your product will get customer but the sales-person will lose the customer for any future product or sale by his impression. So as simple as a rule, make try to convince with buyer's own acceptance rather than by any force or scripted illustrations.

Teach them and you will Learn...new lesson everytime

Probably it's somewhat different than selling. You have to educate the buyer, by elaborating possibility of fulfilling his requirement. Quality of your product or service is not what you spoke but it's that what the buyer listen. So most innovative and impressive way is to tell something which is related to product or service and the buyer may get benifit out of it. It may the potential or inherent benifits or personality related or social or monetary or some special to individuals which he (buyer) will listen. By this way indirecly you are engaging him with the product or service you offer and hence stepping further to make him your 'Customer' !!

People seek guidance before they buy...

Do you remember the questions arose in your mind when you were buying baby products or some new product? Surprisingly your mind is seeking answers for your questions without your notice, and it's natural for every customer. Once you get convinced for majority of questions more you like to be near with the product or say eager to select it. The selection and  influence algorithm works in multiple stages and its output come with Yes or No or No for that time.

Serve what they want..

”Serve” them (your Audience) with their menu in demand. Any artist or cook or seller want to give his best and try for the same, but his efforts can get success only and only when his effort meets Audience's expectations. Here point is not about success tricks but to focus on what should do at what amount and to convince the Audience about it. In simple words be oneself in crowd of the Audience and write demand from your marketing campaign.

Importance of Audience...

Continue with thinking about Audience, I would like to add that one should keep himself in shoe of Audience, then he should think of product, appearance, demanding feature, basic feature, most attractive feature, uniqueness, affordable criteria, quality and suitability of need and desire for the product or service. If we are customer/Audience then what we expect, how much we get is most important while selecting or choosing one from many options in market. It's direct winning strategy if product / service marketing is carried out based on this simple thumb rule. 

Think about Audience...

Hi...you know very well what does mean Audience, yes..it's the Customer ! Now why to think about Audience?? Just because any strategy, marketing plan or advertisement campaign only worth if it is acceptable and adaptable to the "main Audience"..here "main" means our targeted customer. If it's upto marks in terms of acceptable and "enjoyable" to the main Audience, then only the Admarketing can get success and return.

Key player, indeed!

Hi...Friends! It's surprising fact that all the entertainment shows, sports, places, functions are crucially depends on sponsors and the way the fund come is advertisement!! Yes, It's ADVERTISEMENT, that's still a key player behind all these big events !! It's also need more attention to make sense to utilize it better. 

Welcome FRIEND !!!

Hello Friends ! It's really nice to meet you on my blog. I assure, you will definitely feel better and get better each day onwards! Thanks for reading, discussing and updating.