Thursday, October 17, 2013

Timing of Advertising is Equally Important as the Message !

Hello Friend, You probably question first what is timing in advertising? It's simple the moment when most probable chance of rising question in the mind of your consumer about the requirement of product or service usage. We have already discussed that the consumer or user have always some non-answered questions in his mind and based on that he is likely attract or attach to your product or serviced based on his satisfaction on answered from your product or service. Now how to know when he is seeking answers? This is million dollar question indeed! The most nearest probability is again linked with his social or psychological need. Whenever need comes he will start searching answer for satisfying the need by product or service at most affordable price to him. This moment may be his birthday, famous celebration, good occasion, festival season, vacation, achievement,spiritual or religious occasion or like that. At this moment of time the mind of the user is most likely in the state of searching like search engine to fulfill his 'formated' or 'non-formated' desires. In next some post we will see what are formated and non-formated desires and his mindset when buy requirement is generated withing his mind. This time is the time when most company should focus on advertising to establish rank top rank as a 'opportunity of deliverable' in consumer's mind.

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