In last blog we talked about desires and mind set when some desires are generated in consumers' mind. There many types of desires for product or service related, having, using, buying, to gift, to get gift etc. Here in simple words I wil tell them in two types "Formated desires" and "Non-Formated desires". Now you would ask again how to differenciate? Look, when something is planned and some timeline attached (with budget or without budget) then we can tell those desires as Formated desires. Because there is a pattern (similar pattern in other consumers or common consumer groups). This desires are connected to some moments of life, occassion, events like that. Now look other side where some demands are due to special inner force (ego, prestige, promise, publicity, commitment etc) related to personality and unique behaviour. These desires are not common in general and are not attached to any fixed timeline or season. These are Non-formated desires.
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