You must be aware and very well taken what means “Referral”. It’s one type of direct endorsement for the product by someone we know or by someone we like to “follow”! If anyone need to promote product to the Youth, then keep in mind what they tend to follow. Of course they are more friendly in behavior, more allow stack of others when they behave in “Group” or “Circle”. Even “Youth icon” plays major attraction and they like to follow what their icon follows. This is like “Status check” and common behavior which called “Well Versed” with current affairs. This is used in daily routine product or where product has more competition in the market. Generally it’s not case with “Niche” product where following not important, but passion of “want to be a Early bird”.
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