Focus your Uniqueness in Advertising

Hi..Friends, You all must be fine and have enjoyed Diwali celebrations! In our last post, we talked about how to convert unsuccessful campaign to Successful ad campaign. We have seen some key areas where need to recheck when one need to start campaign. Beside these area, the key factor one should use wisely is brand’s “Uniqueness” in their promotion and marketing. What’s that"? It’s sometime inherent capability over other competitors that differentiate it in crowd. Most of people want to be Unique and look like Unique in their society. A male or female, young or old age, teacher or doctor, any group you may select or consider, everybody want to get appearance in crowd and that desire is part of their personality from centuries. That inherent desire leads to search similar Uniqueness in product or brand the buy to make them feel they are different and somewhat superior in common crowd. That part, if focused beautifully, plays some major role in building brand value as well as increase sales return.

“Referral” phenomena consideration in Advertising

You must be aware and very well taken what means “Referral”. It’s one type of direct endorsement for the product by someone we know or by someone we like to “follow”! If anyone need to promote product to the Youth, then keep in mind what they tend to follow. Of course they are more friendly in behavior, more allow stack of others when they behave in “Group” or “Circle”. Even “Youth icon” plays major attraction and they like to follow what their icon follows. This is like “Status check” and common behavior which called “Well Versed” with current affairs. This is used in daily routine product or where product has more competition in the market. Generally it’s not case with “Niche” product where following not important, but passion of “want to be a Early bird”.