Focus your Uniqueness in Advertising

Hi..Friends, You all must be fine and have enjoyed Diwali celebrations! In our last post, we talked about how to convert unsuccessful campaign to Successful ad campaign. We have seen some key areas where need to recheck when one need to start campaign. Beside these area, the key factor one should use wisely is brand’s “Uniqueness” in their promotion and marketing. What’s that"? It’s sometime inherent capability over other competitors that differentiate it in crowd. Most of people want to be Unique and look like Unique in their society. A male or female, young or old age, teacher or doctor, any group you may select or consider, everybody want to get appearance in crowd and that desire is part of their personality from centuries. That inherent desire leads to search similar Uniqueness in product or brand the buy to make them feel they are different and somewhat superior in common crowd. That part, if focused beautifully, plays some major role in building brand value as well as increase sales return.

Convert your unsuccessful campaign to Successful one!

Look, first don’t aim your efforts for anything less than success. But by any means if your campaign is not successful as per market expectations or requirement for the product marketing, then it’s advisable to admit that one need to explore some scope of improvement for the campaign. Here we will see how to explore scope of improvement. The foremost and key parameter to judge success is “measured results”. After some period of time if the results are not improving; considering other parameters are normally behaving; then it’s time to recheck campaign. Key areas to re-focus are 1. Timing, 2. Appealing audience, 3. Visual acceptance, 4. Social relation with audience, 5. Platform of ad campaign, 6. Fulfilling consumers’ desire, 7. Uniqueness, 8. Competitive attribute demonstration, 9. Influence factors for targeting audience, 10. Benefits or product quality appeal. If anyone is weaker or not considered seriously in campaign then it might chance to re-focus before re-campaign. Nowadays there is “Pattern ad” campaign is more famous. This is nothing new but campaign your product with historic successful ad campaign pattern with new visuals and demonstration, using last successful ad theme.

Importance of Audience...

Continue with thinking about Audience, I would like to add that one should keep himself in shoe of Audience, then he should think of product, appearance, demanding feature, basic feature, most attractive feature, uniqueness, affordable criteria, quality and suitability of need and desire for the product or service. If we are customer/Audience then what we expect, how much we get is most important while selecting or choosing one from many options in market. It's direct winning strategy if product / service marketing is carried out based on this simple thumb rule.