Continue with thinking about Audience, I would like to add that one should keep himself in shoe of Audience, then he should think of product, appearance, demanding feature, basic feature, most attractive feature, uniqueness, affordable criteria, quality and suitability of need and desire for the product or service. If we are customer/Audience then what we expect, how much we get is most important while selecting or choosing one from many options in market. It's direct winning strategy if product / service marketing is carried out based on this simple thumb rule.
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