Look, first don’t aim your efforts for anything less than success. But by any means if your campaign is not successful as per market expectations or requirement for the product marketing, then it’s advisable to admit that one need to explore some scope of improvement for the campaign. Here we will see how to explore scope of improvement. The foremost and key parameter to judge success is “measured results”. After some period of time if the results are not improving; considering other parameters are normally behaving; then it’s time to recheck campaign. Key areas to re-focus are 1. Timing, 2. Appealing audience, 3. Visual acceptance, 4. Social relation with audience, 5. Platform of ad campaign, 6. Fulfilling consumers’ desire, 7. Uniqueness, 8. Competitive attribute demonstration, 9. Influence factors for targeting audience, 10. Benefits or product quality appeal. If anyone is weaker or not considered seriously in campaign then it might chance to re-focus before re-campaign. Nowadays there is “Pattern ad” campaign is more famous. This is nothing new but campaign your product with historic successful ad campaign pattern with new visuals and demonstration, using last successful ad theme.
Showing posts with label improvement. Show all posts
Showing posts with label improvement. Show all posts
Sunday, November 3, 2013
Convert your unsuccessful campaign to Successful one!
Look, first don’t aim your efforts for anything less than success. But by any means if your campaign is not successful as per market expectations or requirement for the product marketing, then it’s advisable to admit that one need to explore some scope of improvement for the campaign. Here we will see how to explore scope of improvement. The foremost and key parameter to judge success is “measured results”. After some period of time if the results are not improving; considering other parameters are normally behaving; then it’s time to recheck campaign. Key areas to re-focus are 1. Timing, 2. Appealing audience, 3. Visual acceptance, 4. Social relation with audience, 5. Platform of ad campaign, 6. Fulfilling consumers’ desire, 7. Uniqueness, 8. Competitive attribute demonstration, 9. Influence factors for targeting audience, 10. Benefits or product quality appeal. If anyone is weaker or not considered seriously in campaign then it might chance to re-focus before re-campaign. Nowadays there is “Pattern ad” campaign is more famous. This is nothing new but campaign your product with historic successful ad campaign pattern with new visuals and demonstration, using last successful ad theme.
Friday, October 4, 2013
Most reliable approach of engagement is "by Feedback"
Hi Friend, Nice to see you this week too!. In last post we have seen how to utilize some new methods to increase or establish engagement with our existing/potential customers. Here in this post I am giving little more emphasize on "Feedback" directly from your "Customers". Yes we are in the world that many agencies are there to give us survey, many reports and publications are readily available to make strengthen our approach. But in all these stuffs I am giving more score to direct input from your customers. Yes, that is the tablet which have direct effect on your marketing and promotion efforts. It's your customer who will going to use ultimately your stuffs which are developed from various inputs. If he is not satisfactory giving opinion or usage feedback then your communication is not well in 360 degree feedback. And your have to go deep to workout many ways to get direct responses, comments, suggestions, complaints, improvement dialogues to make new draft guidelines. Go and get maximum feedback before final evaluation of your product or service.
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