Convert your unsuccessful campaign to Successful one!

Look, first don’t aim your efforts for anything less than success. But by any means if your campaign is not successful as per market expectations or requirement for the product marketing, then it’s advisable to admit that one need to explore some scope of improvement for the campaign. Here we will see how to explore scope of improvement. The foremost and key parameter to judge success is “measured results”. After some period of time if the results are not improving; considering other parameters are normally behaving; then it’s time to recheck campaign. Key areas to re-focus are 1. Timing, 2. Appealing audience, 3. Visual acceptance, 4. Social relation with audience, 5. Platform of ad campaign, 6. Fulfilling consumers’ desire, 7. Uniqueness, 8. Competitive attribute demonstration, 9. Influence factors for targeting audience, 10. Benefits or product quality appeal. If anyone is weaker or not considered seriously in campaign then it might chance to re-focus before re-campaign. Nowadays there is “Pattern ad” campaign is more famous. This is nothing new but campaign your product with historic successful ad campaign pattern with new visuals and demonstration, using last successful ad theme.

“Referral” phenomena consideration in Advertising

You must be aware and very well taken what means “Referral”. It’s one type of direct endorsement for the product by someone we know or by someone we like to “follow”! If anyone need to promote product to the Youth, then keep in mind what they tend to follow. Of course they are more friendly in behavior, more allow stack of others when they behave in “Group” or “Circle”. Even “Youth icon” plays major attraction and they like to follow what their icon follows. This is like “Status check” and common behavior which called “Well Versed” with current affairs. This is used in daily routine product or where product has more competition in the market. Generally it’s not case with “Niche” product where following not important, but passion of “want to be a Early bird”.

Formated Consumer Desires and Non-Formated Consumer Desires

In last blog we talked about desires and mind set when some desires are generated in consumers' mind. There many types of desires for product or service related, having, using, buying, to gift, to get gift etc. Here in simple words I wil tell them in two types "Formated desires" and "Non-Formated desires". Now you would ask again how to differenciate? Look, when something is planned and some timeline attached (with budget or without budget) then we can tell those desires as Formated desires. Because there is a pattern (similar pattern in other consumers or common consumer groups). This desires are connected to some moments of life, occassion, events like that. Now look other side where some demands are due to special inner force (ego, prestige, promise, publicity, commitment etc) related to personality and unique behaviour. These desires are not common in general and are not attached to any fixed timeline or season. These are Non-formated desires.

Timing of Advertising is Equally Important as the Message !

Hello Friend, You probably question first what is timing in advertising? It's simple the moment when most probable chance of rising question in the mind of your consumer about the requirement of product or service usage. We have already discussed that the consumer or user have always some non-answered questions in his mind and based on that he is likely attract or attach to your product or serviced based on his satisfaction on answered from your product or service. Now how to know when he is seeking answers? This is million dollar question indeed! The most nearest probability is again linked with his social or psychological need. Whenever need comes he will start searching answer for satisfying the need by product or service at most affordable price to him. This moment may be his birthday, famous celebration, good occasion, festival season, vacation, achievement,spiritual or religious occasion or like that. At this moment of time the mind of the user is most likely in the state of searching like search engine to fulfill his 'formated' or 'non-formated' desires. In next some post we will see what are formated and non-formated desires and his mindset when buy requirement is generated withing his mind. This time is the time when most company should focus on advertising to establish rank top rank as a 'opportunity of deliverable' in consumer's mind.

Most reliable approach of engagement is "by Feedback"

Hi Friend, Nice to see you this week too!. In last post we have seen how to utilize some new methods to increase or establish engagement with our existing/potential customers. Here in this post I am giving little more emphasize on "Feedback" directly from your "Customers". Yes we are in the world that many agencies are there to give us survey, many reports and publications are readily available to make strengthen our approach. But in all these stuffs I am giving more score to direct input from your customers. Yes, that is the tablet which have direct effect on your marketing and promotion efforts. It's your customer who will going to use ultimately your stuffs which are developed from various inputs. If he is not satisfactory giving opinion or usage feedback then your communication is not well in 360 degree feedback. And your have to go deep to workout many ways to get direct responses, comments, suggestions, complaints, improvement dialogues to make new draft guidelines. Go and get maximum feedback before final evaluation of your product or service.