- Video ad revenue will increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016, according to our estimates.
- That's faster than any other medium other than mobile. And much faster than traditional online display advertising, which will only grow at a 3% annual rate
- Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats
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Wednesday, November 19, 2014
Saturday, November 30, 2013
Benefits of Video-Ad vs Print-Ad
Friday, November 15, 2013
Focus your Uniqueness in Advertising
Sunday, November 3, 2013
Convert your unsuccessful campaign to Successful one!
“Referral” phenomena consideration in Advertising
You must be aware and very well taken what means “Referral”. It’s one type of direct endorsement for the product by someone we know or by someone we like to “follow”! If anyone need to promote product to the Youth, then keep in mind what they tend to follow. Of course they are more friendly in behavior, more allow stack of others when they behave in “Group” or “Circle”. Even “Youth icon” plays major attraction and they like to follow what their icon follows. This is like “Status check” and common behavior which called “Well Versed” with current affairs. This is used in daily routine product or where product has more competition in the market. Generally it’s not case with “Niche” product where following not important, but passion of “want to be a Early bird”.