Online video is growing faster than most other advertising formats and mediums.
- Video ad revenue will increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016, according to our estimates.
- That's faster than any other medium other than mobile. And much faster than traditional online display advertising, which will only grow at a 3% annual rate
- Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats
