Formated Consumer Desires and Non-Formated Consumer Desires

In last blog we talked about desires and mind set when some desires are generated in consumers' mind. There many types of desires for product or service related, having, using, buying, to gift, to get gift etc. Here in simple words I wil tell them in two types "Formated desires" and "Non-Formated desires". Now you would ask again how to differenciate? Look, when something is planned and some timeline attached (with budget or without budget) then we can tell those desires as Formated desires. Because there is a pattern (similar pattern in other consumers or common consumer groups). This desires are connected to some moments of life, occassion, events like that. Now look other side where some demands are due to special inner force (ego, prestige, promise, publicity, commitment etc) related to personality and unique behaviour. These desires are not common in general and are not attached to any fixed timeline or season. These are Non-formated desires.

Timing of Advertising is Equally Important as the Message !

Hello Friend, You probably question first what is timing in advertising? It's simple the moment when most probable chance of rising question in the mind of your consumer about the requirement of product or service usage. We have already discussed that the consumer or user have always some non-answered questions in his mind and based on that he is likely attract or attach to your product or serviced based on his satisfaction on answered from your product or service. Now how to know when he is seeking answers? This is million dollar question indeed! The most nearest probability is again linked with his social or psychological need. Whenever need comes he will start searching answer for satisfying the need by product or service at most affordable price to him. This moment may be his birthday, famous celebration, good occasion, festival season, vacation, achievement,spiritual or religious occasion or like that. At this moment of time the mind of the user is most likely in the state of searching like search engine to fulfill his 'formated' or 'non-formated' desires. In next some post we will see what are formated and non-formated desires and his mindset when buy requirement is generated withing his mind. This time is the time when most company should focus on advertising to establish rank top rank as a 'opportunity of deliverable' in consumer's mind.

Most reliable approach of engagement is "by Feedback"

Hi Friend, Nice to see you this week too!. In last post we have seen how to utilize some new methods to increase or establish engagement with our existing/potential customers. Here in this post I am giving little more emphasize on "Feedback" directly from your "Customers". Yes we are in the world that many agencies are there to give us survey, many reports and publications are readily available to make strengthen our approach. But in all these stuffs I am giving more score to direct input from your customers. Yes, that is the tablet which have direct effect on your marketing and promotion efforts. It's your customer who will going to use ultimately your stuffs which are developed from various inputs. If he is not satisfactory giving opinion or usage feedback then your communication is not well in 360 degree feedback. And your have to go deep to workout many ways to get direct responses, comments, suggestions, complaints, improvement dialogues to make new draft guidelines. Go and get maximum feedback before final evaluation of your product or service.