Probably it's somewhat different than selling. You have to educate the buyer, by elaborating possibility of fulfilling his requirement. Quality of your product or service is not what you spoke but it's that what the buyer listen. So most innovative and impressive way is to tell something which is related to product or service and the buyer may get benifit out of it. It may the potential or inherent benifits or personality related or social or monetary or some special to individuals which he (buyer) will listen. By this way indirecly you are engaging him with the product or service you offer and hence stepping further to make him your 'Customer' !!
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